Earache Records, a historically metal-only label, has signed their first rapper into the fold, Alireza
Earache Records an independent record label, music publisher and management company founded by Digby Pearson, based in Nottingham, England with offices in London and New York helped to pioneer extreme metal. Earache released early grindcore and death metal records between 1988 and 1994raising the genre to mainstream audiences. Earache has announced the signing of 25 year old ALIREZA (real name Alireza) to it’s roster, marking a landmark signing for the label – it’s first hip hop/trap artist. Alireza was signed following his performance at Afropunk Fest alongside artists such as Tyler The Creator, his self styled ‘Dark Trap’ debut record ‘Endlyss’ is pencilled to drop in 2019 following time in the studio with producer Jason Rich famed for his previous work with both Lil Peep and Lil Xan.
Alireza has a wide range of influences including Bring Me The Horizon, XXXTentacion, Thy Art Is Murder and Earl Sweatshirt, Alieza merges both metal, trap, rap and rock to deliver a contemporary sound officially coined by Reza as ‘DARK TRAP’ With dark undertones, heavy beats, metal guitars and a conscious message, ‘Endlyss’ is set to be a genre defining record. Speaking of ‘Endlyss’ (a portmanteau of Abyss and Endless) Alireza states…
“Happiness isn’t meant for some people. And happiness is a place where some people don’t know they can go. So they smoke and use drugs or women or alcohol or whatever substance they want until they can feel no pain. The outbursts of anger can come when you don’t have an outlet or a substance to use. But I can’t judge anyone who can function and live in this society. Sometimes it’s not good or bad. Not black or white but just grey…Sometimes the abyss is endless…"
Hailing from Maryland Alireza was raised in a single parent trailer-park home by his mother, a guiding light to the impressionable young talent. Coming from a jazz background herself, it was no surprise that style of music flowed through his veins. Picking up a guitar at the tender age of six, he became highly proficient despite being self taught and started writing music at a very young age.
In spite of his guitar playing and interest in metal, it was impossible for Alireza to avoid hip hop. Growing up in America in the DMV (DC, Maryland Virginia) tri-state area, not far from Baltimore's guns, drugs and violence the hip hop culture was never too far away. Consciously, he avoided such engagements, focusing on developing his personal talents including writing verses and honing his rap capabilities with a conscious message his first mixtape "Pyrolugie" which made it’s way onto The Sources’ online blog.
Prior to his hip hop efforts, circa 2010 Alireza formed ‘Louder Than Quiet’, performing as the bands lead vocalist and guitarist. Alireza previously played in various GoGo bands in the DC Area where the bands faced an uphill struggle in the face of mainstream success. Playing in a city better known for politics and rolling gentrification, a bunch of alternative black kids creating a scene seemed against the odds, but with persistence and determination, Louder Than Quiet eventually made their mark, being invited to perform at Afropunk twice. This was a high point for a band who deserved more than they got back from mainstream society.
Under Alireza's newly signed label his sharp songwriting, hip hop beats, conscious lyrical content and his beloved guitar, Alireza aims to create music that will challenge audiences globally to question what they know about rap, rock and indeed the goings on of the world.
This could possibly help build the bridge needed for more rapcore artist and bands to emerge into mainstream audiences around the world with confidence of collaboration between the genres. 2019 will surely be an interesting year to watch what happens with the new breed of artist and music genre crossovers. Whether this movement will continue to rise in mainstream interest or not will be the question on everyone's mind.
published by The Manamal | February 19TH